Searching for Patterns: How We Can Know Without Asking - Softcover

Chesney, Thomas

Softcover

ISBN 10: 1904761240 ISBN 13: 9781904761242

Verlag: Nottingham University Press, 2010

Inhaltsangabe

Examining the science behind everyday predictions—such as why the supermarket sends particular coupons to the appropriate people and how a bank can foretell if someone will default on a loan within a few minutes—this guide explains the basics of what data mining is, details a variety of data mining and techniques, and profiles the key figures behind the data-mining process. After first demonstrating fundamental approaches such as nearest neighbor and association rules, the resource goes on to analyze probabilistic techniques that use Bayes' theorem and artificial intelligence algorithms using neural networks. With chapters on a wide range of topics—from calculating similarity to dealing with uncertainty and modeling the brain—this comprehensive volume reveals how anyone with enough information can get an intimate view of someone's life and what to do about it.

Über diesen Titel

Über die Autorin bzw. den Autor

Thomas Chesney is a member of the Association for Information Systems, the author of Competitive Information in Small Businesses, and the coauthor of Principle of Business Information Systems.

Details zur Ausgabe

• Verlag: Nottingham University Press
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 1904761240
• ISBN 13: 9781904761242
• Einband: Taschenbuch
• Anzahl der Seiten: 150
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar