The Long Tail - Softcover

Anderson, Chris

Softcover

ISBN 10: 190521121X ISBN 13: 9781905211210

Verlag: Random House Books, 2006

Inhaltsangabe

Unusual book

Über diesen Titel

Reseña del editor:

Like the 'tipping point', the 'long tail' is a concept that is so obvious and so right that it seems extraordinary that no-one has articulated it before. The long tail refers to the hundreds of thousands of products that are not number one bestsellers i.e. all those products that form a line that tails off down any company's sales graph. ut in the digital and on-line world, these products are booming precisely because they are not constrained by the demands of a physical retail space. ast autumn, Chris Anderson identified this trend in Wired magazine and called it 'the long tail'. The term has since caught fire in tech and media circles. He says that in an era of almost limitless choice, many consumers will gravitate toward the most popular mass-market items, but just as many will move toward items that only a few, niche-market people want. ake music in an age of Amazon.com and iTunes. A lot of music buyers want the hot new releases. But just as many buy music by lesser-known artists or older music songs that record stores never would be able to carry but that can be offered online. ll that small-market, niche music makes up the long tail. Until the past few years, m

Biografía del autor:

Chris Anderson is Editor-in-Chief of Wired magazine, a position he took up in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the top prize for General Excellence in 2005, a year in which he was also named editor of the year by AdAge magazine. Previously, he was at the Economist, Nature, and Science magazines. He has worked as a researcher at Los Alamos and served as research assistant to the Chief Scientist of the Department of Transportation. He lives in Northern California with his wife and four children. He can be reached at www.thelongtail.com.

Über diese Auflage

• Verlag: Random House Books
• Erscheinungsdatum: 2006
• ISBN 10: 190521121X
• ISBN 13: 9781905211210
• Einband: Tapa blanda
• Anzahl der Seiten: 256