See Feel Think Do: The Power of Instinct in Business - Softcover

Milligan, Andy; Smith, Shaun

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9781905736256: See Feel Think Do: The Power of Instinct in Business

Softcover

ISBN 10: 1905736258 ISBN 13: 9781905736256

Verlag: Marshall Cavendish Books, 2008

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Book by Smith Shaun Millgan Andy

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Rese�a del editor:

The vast power that instinct can lend to business practices is analyzed in this revised corporate handbook. Observing the way people naturally act in everyday life is presented as a simple and useful way of determining customers’ needs and how they can be met efficiently. A mixture of stories and case studies reveals that gut instinct can also be a sensible business decision when used properly. By working through a series of key questions and instructions, businesses of all shapes and sizes will be able to identify their customers, discover better ways to serve them, and then act accordingly.

Biograf�a del autor:

Andy Milligan is a former brands consultant at Interbrand, the world's largest brand consultancy, and the author of Brand It Like Beckham. Shaun Smith is a consultant who specializes in designing and delivering customer experience and is the author of Managing the Customer Experience.

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