I is for Influence: The new science of persuasion - Softcover

Yeung, Rob

Softcover

ISBN 10: 190574465X ISBN 13: 9781905744657

Verlag: Macmillan, 2011

Inhaltsangabe

‘How to influence people without getting them drunk or flirting: brilliant’ Venetia Thompson, bestselling author of Gross Misconduct

• How exactly can we use our body language to win friends and influence people?

• When can £1 be more persuasive than £50?

• Why does giving customers more choice make them less likely to make a purchase?

Some people seem naturally more influential and persuasive. In fact they are simply using rules and techniques that anyone can harness. Psychologist Rob Yeung explores the latest research to expose myths and uncover the real truths about the art of influence and persuasion.

I is for Influence not only reveals the secrets behind effortlessly winning trust and support; it will allow you to learn proven techniques for getting that promotion, winning that business contract or even finding your perfect match.

By the bestselling author of Confidence and The Extra One Per Cent (Macmillan, 2010).

‘This book provides readers with the latest science on persuasion. A must read’ Professor Cary L. Cooper, CBE, Professor of Psychology

Über diesen Titel

Über die Autorin bzw. den Autor

Dr Rob Yeung is a chartered psychologist of the British Psychological Society. He has written more than 20 books including the 2008 bestseller Confidence: The art of getting whatever you want and I is for Influence: The new science of persuasion (Macmillan, 2011). His latest book is E is for Exceptional (previously published as The Extra One Per Cent). He is regularly asked to comment in the media and has appeared on numerous TV shows as the psychologist 'talking head'.

Details zur Ausgabe

• Verlag: Macmillan
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 190574465X
• ISBN 13: 9781905744657
• Einband: Taschenbuch
• Anzahl der Seiten: 321
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Macmillan Publishers International Limited; generalproductsafety@macmillan.com; ; (1st Floor, The Liffey Trust Centre, 117-126 Sheriff Street Upper, Dublin 1; Dublin; Irland