How to Win a War: Business Lessons from the Second World War - Softcover

Gonzalez-Posada, Ignacio

 
9781907794056: How to Win a War: Business Lessons from the Second World War
Softcover
ISBN 10: 1907794050 ISBN 13: 9781907794056
Verlag: LID PUB, 2014

Inhaltsangabe

What can WWII teach us? Is it possible to see Hitler as an efficient manager? What would today's business schools have to say about Churchill's management style? What was going though the minds of leaders when they took decisions that led to thousands of deaths? How did they manage the resultant stress? What strategies were adopted to win battles and campaigns? This book is a history of WWII seen from a completely different perspective “ that of the businessperson. During 1939-45, managers of a different kind were facing immense challenges “ an unprecedented crisis, struggle for world markets, new technologies being used on a mass scale. How they coped and succeeded during this period offers unique and valuable lessons for today's business managers and executives. In doing so, the author analyses WWII's most famous campaigns, including Barbarossa, Stalingrad, D-Day and Pearl Harbour.

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Über die Autorin bzw. den Autor

As well as being passionate about modern history, Ignacio Gonzalez-Posada is a marketing professional who has worked in Germany, Spain, Japan, and the United States.

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Verlag
LID PUB
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1907794050
ISBN 13 
9781907794056
Einband
Taschenbuch
Anzahl der Seiten
248
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar