The Mango Story (LID Publishing) - Softcover

Salerno, Humberto; Gay-Zaragoza, Andrea

Softcover

ISBN 10: 1907794115 ISBN 13: 9781907794117

Verlag: LID Editorial Empresarial, S.L., 2011

Über diesen Titel

Reseña del editor:

What has made Mango one of the principal high street stores in today’s consumer world? Notable for its carefully prepared advertising strategy, its tactic of working with celebrity designers, such as Penelope Cruz and Liz Hurley, long before its competitors did the same, and also for being one of the first fashion chains to sell online, Mango’s success and expansion has been extraordinary, going from a single store to its current presence in over 90 countries in under three decades. Founded by Catalan brothers Isak and Nahman Andic, Mango opened its first store in Barcelona in 1984. Yet by the end of 2011, it will have over 3,000 shops around the world. This book takes an inside look at Mango, its growth, brand development and business model. It reveals the inner workings of a company which is determined to outdo its chief rival, Zara, in the cut-throat world of high-street fashion.

Biografía del autor:

Humberto Salerno is a radio journalist and broadcaster in Spain, specialising in business and economics affairs.

Über diese Auflage

• Verlag: LID Editorial Empresarial, S.L.
• Erscheinungsdatum: 2011
• ISBN 10: 1907794115
• ISBN 13: 9781907794117
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 160