Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business (LID Publishing) - Softcover

Atkinson, Ian

 
9781907794148: Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business (LID Publishing)
Softcover
ISBN 10: 190779414X ISBN 13: 9781907794148
Verlag: LID Publishing, 2011

Inhaltsangabe

The written word is making a comeback! For years we have been told the world is becoming more visual . That everyone has a shorter attention span. That a picture speaks a thousand words . But look at social media. Blogs. Tweets. Reader s comments. Peer reviews. People are starting to read again! Books on Kindle, magazines on the iPad. Advertising on more places than there are places. There s never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging…and irresistibly persuasive.

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Über die Autorinnen und Autoren

Ian Atkinson is a multi award-winning creative director at one of the UK's most successful agency groups. After studying psychology at university, he became a copywriter. He specialises in direct and digital media and has worked on advertising and marketing campaigns for some of the best-known brands in their sectors - including Avis, Barclays, Dyson, Macmillan, National Geographic, Next, Oxfam, Sky, The Red Cross and Zurich. As well as a creative director, copywriter and author, he runs regular creative training days, gives talks on creativity, advertising and marketing and is an occasional awards judge.

Ian Atkinson is the creative director of a large agency group in the United Kingdom. He has won a number of industry awards for his copywriting and creative work.

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Verlag
LID Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
190779414X
ISBN 13 
9781907794148
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar