Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business (LID Publishing) - Softcover

Atkinson, Ian

Softcover

ISBN 10: 190779414X ISBN 13: 9781907794148

Verlag: LID Editorial Empresarial, S.L., 2011

Über diesen Titel

Reseña del editor:

The written word is making a comeback! For years we have been told the world is becoming more “visual”. That everyone has a shorter attention span. That a picture “speaks a thousand words”. But look at social media. Blogs. Tweets. Reader’s comments. Peer reviews. People are starting to read again! Books on Kindle, magazines on the iPad. Advertising on more places than there are places. There’s never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive.

Biografía del autor:

Ian Atkinson is a multi award-winning creative director at one of the UK's most successful agency groups. After studying psychology at university, he became a copywriter. He specialises in direct and digital media and has worked on advertising and marketing campaigns for some of the best-known brands in their sectors - including Avis, Barclays, Dyson, Macmillan, National Geographic, Next, Oxfam, Sky, The Red Cross and Zurich. As well as a creative director, copywriter and author, he runs regular creative training days, gives talks on creativity, advertising and marketing and is an occasional awards judge.

Über diese Auflage

• Verlag: LID Editorial Empresarial, S.L.
• Erscheinungsdatum: 2011
• ISBN 10: 190779414X
• ISBN 13: 9781907794148
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 224