The Participant Principle: A Guide to Getting the Best Recruitment for Your User Testing and Qualitative Research - Softcover

Middlemiss, Maya

Softcover

ISBN 10: 1908135735 ISBN 13: 9781908135735

Verlag: U P Publications, 2016

Inhaltsangabe

"This book is a hands-on approach to the delivery of excellence in recruitment... It distils many years of experience and ongoing innovation into simple and easy to read guidelines, and sets out the fundamentals for success in a modern, digital world." Katie Oakley Founding Partner, MEAT In The Participant Principle, Maya Middlemiss uses her experience working with Saros Research and the many thousands of research participants they have placed in an incredible range of projects since the company's inception in 2000. This book breaks new ground and reveals the key ingredients to successful recruitment for all user testing and qualitative research. From focus groups to eye tracking to food tasting and every conceivable methodology in between, it all depends upon the flexibility, ideas and commitment of the people participating. It's their ideas and contributions which are the building blocks for all that the research industry delivers. "We are passionate about participants, because we know how important they are. We want the researchers we work with to get the best possible people to work with, those who will put the greatest efforts into their contributions. This guide will help you to get the most out of the recruitment services you commission for every research project you do." Maya Middlemiss

Über diesen Titel

Über die Autorin bzw. den Autor

Maya Middlemiss is the CEO of BlockSparks. She is committed to communicating and explaining the mysteries of blockchain and crypto to the world, and works with clients globally to tell their stories and spread the word. She is the host of the Crypto Confidence Podcast, and writes and speaks on all things related to blockchain tech and futurism. She is committed to fairness and inclusiveness in technology, and believes that this stuff is far too exciting to be left to the geeks.

Details zur Ausgabe

• Verlag: U P Publications
• Erscheinungsdatum: 2016
• Sprache: Englisch
• ISBN 10: 1908135735
• ISBN 13: 9781908135735
• Einband: Taschenbuch
• Anzahl der Seiten: 290
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar