The ultimate in free expression, graphic tees have the ability to instantly convey the owners lifestyle, interests, beliefs or affiliations. A highly personal medium, they are capable of eliciting a diverse number of reactions on the part of viewers from shock and awe, to envy or laughter. The proliferation of proprietary retailers and small independent screen-printing shops has fueled the demand providing a staggering array of designs to choosefrom. Generation T is a snapshot of the industry, presenting several hundred designs from nearly 50 different independent design studios around the world.
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What was the most popular item of clothing last century? The T-shirt! What about this century? The T-shirt! And next century? The T-shirt! Our era emphasises individuality and self-identity, and the T-shirt is arguably the most direct, most effective personalised medium.
Whether it's about a typical human desire or an international controversy, we can express any wild or deeply felt viewpoint or solution via a T-shirt graphic. This volume will comprise several hundred T-shirt designs from nearly fifty designers worldwide. From the graphic itself to its application or its visual impact when worn, the appeal of each T-shirt will be showcased in full.
Besides the exciting artwork, Generation T features two neat "extras": An alphabetical list of independent T-shirt design studios, a virtual treasure chest of data for new-generation designers, and a DIY section for the reader who wants to get hands-on and express the real "Me."
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