China's Media in the Emerging World Order - Softcover

Burgh, Hugo De

 
9781908684349: China's Media in the Emerging World Order

Inhaltsangabe

China is challenging the mighty behemoths, Google and Facebook, and creating alternative New Media; 750 million people are on its Social Mediascape and there are a billion mobile phones deploying the innovative apps with which Chinese conduct their lives. Though late starters, already four of the world s leading New Media companies are Chinese.China's old media television, newspapers, radio - challenge the established powers, long thought unassailable, such as CNN and BBC. Produced in many languages on every continent, they are re-defining the agenda and telling the story China s way. News and documentary are being followed by entertainment. The world s biggest manufacturer of TV drama is now making its stories for export.China s Media tells you why and how; it investigates the Chinese media, their strengths and weaknesses, and how they are different. Abjuring the customary casual writing off of China s media as 'propaganda', this book takes them seriously, explains their immense variety and diversity and enables us to get a handle on this new force in the world.

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