China is challenging the mighty behemoths, Google and Facebook, and creating alternative New Media; 750 million people are on its Social Mediascape and there are a billion mobile phones deploying the innovative apps with which Chinese conduct their lives. Though late starters, already four of the world s leading New Media companies are Chinese.China's old media television, newspapers, radio - challenge the established powers, long thought unassailable, such as CNN and BBC. Produced in many languages on every continent, they are re-defining the agenda and telling the story China s way. News and documentary are being followed by entertainment. The world s biggest manufacturer of TV drama is now making its stories for export.China s Media tells you why and how; it investigates the Chinese media, their strengths and weaknesses, and how they are different. Abjuring the customary casual writing off of China s media as 'propaganda', this book takes them seriously, explains their immense variety and diversity and enables us to get a handle on this new force in the world.
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Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781908684349. Bestandsnummer des Verkäufers 5812259
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