The Marketing Leader's Code: Unlock your potential - Learn the secrets of successful marketing leadership - Softcover

Helm, Gareth

 
9781908770318: The Marketing Leader's Code: Unlock your potential - Learn the secrets of successful marketing leadership
Softcover
ISBN 10: 1908770317 ISBN 13: 9781908770318
Verlag: Sideminds.com, 2023

Inhaltsangabe

The Marketing Leader’s CODE is a leadership book for marketing leaders, written by marketing leaders. The Marketing Leader's CODE was winner of the Short Business Book 2024.

Much has been published about the challenges marketing leader's face, but very little has been done to prepare marketers for the leadership role and to be successful. This book fills this gap by distilling the activities of successful marketing leaders into a simple framework and providing diagnostic assessments,real-life case studies and a toolkit of tactics to build capability.

Gareth Helm has over 30 years’ experience in client-side marketing roles. From mature businesses like McDonald's and Mars, to growth businesses like MoneySuperMarket, Innocent Drinks and Tails.com. He’s recognised as one of the top 100 most effective marketers and is a Fellow of The Marketing Academy.

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Verlag
Sideminds.com
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1908770317
ISBN 13 
9781908770318
Einband
Taschenbuch
Zeichner
Helm Sophie
Anzahl der Seiten
149
Kontakt zum Hersteller
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Verantwortliche Person
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