Franchising: How Both Sides Can Win - Softcover

Edger, Chris; Emmerson, Andrew

 
9781909818606: Franchising: How Both Sides Can Win
Softcover
ISBN 10: 1909818607 ISBN 13: 9781909818606
Verlag: Libri Publishing Ltd, 2015

Inhaltsangabe

Shortlist:
2016 CMI Management Book of the Year

Thinking of buying a franchise, creating your own franchise, or franchising a product more effectively? Packed with real-life case studies and key insights from the owners and operators of successful franchise systems—including Domino’s Pizza, Dunkin’ Donuts, Haagen Dazs, Café2U, Snappy Snaps, Ramada Encore, and Burger & Lobster—this book is the essential contemporary guide for aspiring franchisees or ambitious franchisors. It provides comprehensive advice on how to avoid potential traps, laying out the key success factors that enable both parties to win.

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Über die Autorin bzw. den Autor

Chris Edger is the founder-director of the multi-unit leadership and strategy program at Birmingham City University. He is the author of Effective Multi-Unit Leadership, International Multi-Unit Leadership, and Professional Area Management. Andrew Emmerson is the owner of the Emmerson Development Company, which advises SMEs and large companies on franchising. Until 2014 he was UK Executive Director of Franchising and Development for Domino's Pizza, having previously held senior executive positions with Millie's Cookies, Upper Crust, and Dunkin' Donuts.

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Verlag
Libri Publishing Ltd
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1909818607
ISBN 13 
9781909818606
Einband
Taschenbuch
Anzahl der Seiten
200
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

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