The Reputation Risk Handbook: Surviving and Thriving in the Age of Hyper-Transparency (Doshorts) - Softcover

Bonime-Blanc, Andrea

Softcover

ISBN 10: 1910174300 ISBN 13: 9781910174302

Verlag: Routledge, 2014

Inhaltsangabe

This book will show you how to build a sustainable reputation risk management framework and how to handle your next reputation risk crisis. It will help you identify ways in which reputation risk can impact bottom line, and then show you how to set up a framework for turning that risk into an opportunity for good, sustainable business. Reputation risk is a strategic risk and a potentially material risk, all the more so in the "age of hyper-transparency". This needs to be clearly understood by both management and boards of directors so that the people tasked with reputation risk have the support they need to align their reputation risk management with business strategy and planning. The Reputation Risk Handbook provides a clear framework to identify, manage and resolve reputation risk, including: a clear description of what reputation risk is and how it fits within the pantheon of corporate and institutional risk and strategic management; a practical process for creating early warning systems and on-going management and monitoring of reputation risks; techniques for aligning reputation risk management with business strategy and business planning; several case studies, including examples of when reputation risk management has gone wrong; examples of how to manage specific reputation risks successfully or deal with a reputation risk crisis. The Reputation Risk Handbook is not just for practitioners - those who manage risk and reputation directly - but for those who have oversight of risk management - namely boards, their committees and the c-suite. In addition to a framework for practitioners, the book provides specific suggestions for boards, including questions to ask management and what to look for within their organizations.

Über diesen Titel

Über die Autorin bzw. den Autor

Andrea Bonime-Blanc

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The Reputation Risk Handbook

Surviving and Thriving in the Age of Hyper-Transparency

By Andrea Bonime-Blanc

Do Sustainability

Copyright © 2014 Andrea Bonime-Blanc
All rights reserved.

ISBN: 978-1-910174-30-2

Contents

Abstract, 
About the Authors, 
Acknowledgments, 
Introduction, 
I UNDERSTANDING REPUTATION RISK, 
1 Reputation Risk in the Age of Hyper-transparency, 
2 Dissecting 'Reputation Risk', 
II TRIANGULATING REPUTATION RISK, 
3 Reputation Risk Within the Risk Universe, 
4 Reputation Risk Actors & Stakeholders, 
III DEPLOYING REPUTATION RISK, 
5 Reputation Risk Strategies and Toolkit, 
6 Optimizing Reputation Risk Management: the Next Strategic Imperative, 
Conclusion: The Way Forward, 
Notes, 

CHAPTER 1

Reputation Risk in the Age of Hyper-transparency

I lost my reputation but, then again, I didn't need it.

MAE WEST, AMERICAN FILM ACTRESS, 1930S

Mae West and the age of hyper-transparency

MAE WEST, the lusty and irrepressible American movie actress of the early twentieth century was responsible for the above quote and this one: 'When I'm good I'm very good, but when I'm bad I'm even better.' For her, being bad was good for business. That was her reputation – to be bad. Losing her reputation wasn't the problem – but losing her reputation for 'being bad' was her greatest reputation risk and would have been a blow to her livelihood.

Can we apply this approach to today's business and organizational context?

Most organizations want to build and retain a 'good reputation' for whatever it is that they do or offer. It isn't necessarily about being good or bad but about consistently and predictably doing what you do best: creating products, providing services, creating some form of value.

However, behaving 'badly' in the new age of hyper-transparency can be hazardous to an organization's health. The damage can be instant, very public and, in some cases, irreversible. It's no longer just about making products, delivering services or creating value anymore; it's about doing these things under the extreme spotlight of a hyper-transparent world.

Extrapolating to organizational life, Mae West got it right, but only half right. Maintaining and improving your reputation – for whatever that might be – is different from being 'good' or 'bad'. While these words are simplistic, charged and relative, the point is this: in today's hyper-transparent world, organizations need to do both things – build and defend their reputations and be (or be perceived to be) 'good' in the eyes of most stakeholders. The recent annals of reputations lost and never recovered are littered with examples of companies that did neither: Enron, Lehman Brothers, Barings and WorldCom come to mind.

There's a reason why we have seen so many more of these cases since the turn of the century – the age of hyper-transparency has changed the very nature of 'reputation' from something somewhat amorphous and superficial to something more material and impactful. Indeed it may very well be that the age of hyper-transparency is the handmaiden of the relatively new and still misunderstood concept of 'reputation risk'.

'Reputation' across the ages

It's not that reputational matters are new – indeed reputation is an age-old concept. We can go back to the fourth century BC to find Socrates' wisdom on the subject:

Regard your good name as the richest jewel you can possibly be possessed of – for credit is like fire; when once y

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 1910174300
• ISBN 13: 9781910174302
• Einband: Taschenbuch
• Anzahl der Seiten: 116
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland