Verwandte Artikel zu The Storytelling Book: Finding the Golden Thread in...

The Storytelling Book: Finding the Golden Thread in Your Communications (Concise Advice) - Softcover

Buch 14 von 16: Concise Advice

Tasgal, Anthony

 
9781910649084: The Storytelling Book: Finding the Golden Thread in Your Communications (Concise Advice)
Softcover
ISBN 10: 1910649082 ISBN 13: 9781910649084
Verlag: LID Business Media, 2016

Inhaltsangabe

Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves caught up in a system of numbers and spread sheets, this book shows that the time has come to restore the lost art of storytelling; to put the "author" back in "authority"; to write less and think more. Through a simple step-by step approach, the author shows that we need to change how we communicate in our day-to-day lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain.

LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Anthony Tasgal has worked for over 15 years as an Account Planner in ad agencies such as BBDO, DMB&B and Euro RSCG and on international blue-chips from Amex to KFC, Peugeot to Ford, Glenfiddich to Unilever on big strategic and communication issues.He started his own Strategy and Training Consultancy, POV, in 1998, as he believed that what clients needed (as much as their brands) was a point of view. He specializes in bringing the power and insights of Storytelling and Behavioral Economics to brand and communication development.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
LID Business Media
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1910649082
ISBN 13 
9781910649084
Einband
Taschenbuch
Anzahl der Seiten
128
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781911687979: The Storytelling Book: Finding Your Golden Thread for More Effective Presentations (Concise Advice)

Vorgestellte Ausgabe

ISBN 10:  1911687972 ISBN 13:  9781911687979
Verlag: LID Publishing, 2023
Softcover