INVOLVING CUSTOMERS IN NEW SERVICE DEVELOPMENT (Technology Management, Band 11) - Softcover

Magnusson Peter, Anders Per Jonas Bo & G

Softcover

ISBN 10: 1911299719 ISBN 13: 9781911299714

Verlag: ICP, 2006

Inhaltsangabe

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.

Details zur Ausgabe

• Verlag: ICP
• Erscheinungsdatum: 2006
• Sprache: Englisch
• ISBN 10: 1911299719
• ISBN 13: 9781911299714
• Einband: Taschenbuch
• Anzahl der Seiten: 332
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland