Inhaltsangabe
This book is the essential text for all Events Management students. It is constructed around the authors’ 6E’s Event, Venue and Experience (EVE) Management Framework. It contains 87 key models (within the 6E’s Framework) that all Events Management students will need to be successful in their studies, setting them up for a fantastic career in the fast-growing events industry. It broadens the definition of Events Managers, which the authors – in the new events paradigm – reframe as Event, Venue and Experience (EVE) Managers. Finally, it is authored by academics (Chris Edger and Richard Oddy) who, between them, have nearly fifty years’ experience operating, teaching and writing within the leisure/events domain.
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Über die Autorin bzw. den Autor
Chris Edger is the author of multiple books on retail leadership whose latest book, Franchising, was shortlisted for the prestigious 2016 CMI Management Book of the Year. He holds a PhD (ESRC Award) from the Warwick Business School and an MSc in Economics with distinction from the LSE and has been described as the UK’s “leading expert on multi-site retail management”. Richard E. Oddy is a Senior Lecturer specializing in Sport and Event Management. He has undertaken research and consultancy projects for a number of organizations including the London Organizing Committee of the Olympic and Paralympic Games, England Golf, British Equestrian Federation, Barnardo’s and Macmillan Cancer Support. Along with Chris Edger, he co-founded the BA in Event, Venues and Experience Management at Birmingham City University in 2018.
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