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With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segments and develop a new research framework. A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism.
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Tourism's New Markets
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Tourism's New Markets
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Tourism\ s New Markets
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Goodfellow Publishers Limited, 2020
ISBN 10: 1911635638
ISBN 13: 9781911635635
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Kartoniert / Broschiert. Zustand: New. With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segments and develop a new research framework. A must have volume for higher level undergraduates, gra. Bestandsnummer des Verkäufers 395246578
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Tourism's New Markets
Verlag:
Goodfellow Publishers Limited, 2020
ISBN 10: 1911635638
ISBN 13: 9781911635635
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Paperback
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Paperback. Zustand: New. Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. 'Tourism's New Markets: Drivers, details and directions' explores these new segments and markets and all their different needs, interests and cultures. Emerging markets are in countries with an increasing economic performance (such as Asia and the Middle East) and with the largest populations (including India, China, Indonesia, Brazil, Argentina, Mexico)and it is expected that other emerging source markets will add to those recently observed from the giants (China and Russian Federation) as major tourist newcomers. Changes such as an ageing population, the growth of megalopolises and the decline of the traditional nuclear family lead to the creation of new market segments, all which have new interests and demands. This edited volume looks at the consumer needs of seniors, millennials, pleasure tourists, singleton tourists, Muslim travellers, nationality based cohorts as well as cross-generational segments, luxury travel and unique special interest groups amongst others. With contributions from international experts in the field, 'Tourism's New Markets: Drivers, details and directions' provides a research-led perspective to: * Explore and understand emerging markets and segments * Identify the most effective marketing strategies to build emerging markets and segments * Create a body of knowledge that shapes the boundaries of marketing to reach an orientalised and market perspective * Compare developing markets with emerging ones * Offer a global perspective of marketing and tourists' behaviours and build a comparative framework of developed and emerging markets * Develop a new research framework to excel in emerging markets A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism, it is contextualised throughout with international case studies and examples to provide a real world perspective. Bestandsnummer des Verkäufers LU-9781911635635
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Tourismâs New Markets: Drivers, details and directions
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Goodfellow Publishers Limited, 2020
ISBN 10: 1911635638
ISBN 13: 9781911635635
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Tourism's New Markets
Verlag:
Goodfellow Publishers Limited, 2020
ISBN 10: 1911635638
ISBN 13: 9781911635635
Neu
Paperback
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Paperback. Zustand: New. Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. 'Tourism's New Markets: Drivers, details and directions' explores these new segments and markets and all their different needs, interests and cultures. Emerging markets are in countries with an increasing economic performance (such as Asia and the Middle East) and with the largest populations (including India, China, Indonesia, Brazil, Argentina, Mexico)and it is expected that other emerging source markets will add to those recently observed from the giants (China and Russian Federation) as major tourist newcomers. Changes such as an ageing population, the growth of megalopolises and the decline of the traditional nuclear family lead to the creation of new market segments, all which have new interests and demands. This edited volume looks at the consumer needs of seniors, millennials, pleasure tourists, singleton tourists, Muslim travellers, nationality based cohorts as well as cross-generational segments, luxury travel and unique special interest groups amongst others. With contributions from international experts in the field, 'Tourism's New Markets: Drivers, details and directions' provides a research-led perspective to: * Explore and understand emerging markets and segments * Identify the most effective marketing strategies to build emerging markets and segments * Create a body of knowledge that shapes the boundaries of marketing to reach an orientalised and market perspective * Compare developing markets with emerging ones * Offer a global perspective of marketing and tourists' behaviours and build a comparative framework of developed and emerging markets * Develop a new research framework to excel in emerging markets A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism, it is contextualised throughout with international case studies and examples to provide a real world perspective. Bestandsnummer des Verkäufers LU-9781911635635
Anzahl: 4 verfügbar
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Tourismâ??s New Markets (Advances in Tourism Marketing)
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Tourism?s New Markets : Drivers, Details and Directions
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Tourism's New Markets : Drivers, details and directions
Verlag:
Goodfellow Publishers Limited Sep 2020, 2020
ISBN 10: 1911635638
ISBN 13: 9781911635635
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Taschenbuch
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Taschenbuch. Zustand: Neu. Neuware - With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segments and develop a new research framework. A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism. Bestandsnummer des Verkäufers 9781911635635
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Tourism?s New Markets : Drivers, Details and Directions
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