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In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.
In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors’ creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call “red oceans,” and instead seek out new markets, or “blue oceans.” Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.
Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a “blue ocean” market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.
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Über die Autorin bzw. den Autor
Dr Andreas Mebert holds a PhD in business administration from the University of Manchester.
Stephanie Lowe holds an MSc in global media and journalism from the London School of Economics.
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Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)
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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy : How to Create Uncontested Market Space
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call 'red oceans,' and instead seek out new markets, or 'blue oceans.' Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a 'blue ocean' market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. Bestandsnummer des Verkäufers 9781912128426
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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy
Verlag:
Macat International Limited, GB, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
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Paperback. Zustand: New. 1st. In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. Bestandsnummer des Verkäufers LU-9781912128426
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An Analysis of W. Chan Kim and Renee Mauborgne\ s Blue Ocean Strategy
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Zustand: New. Dr Andreas Mebert holds a PhD in business administration from the University of Manchester.Stephanie Lowe holds an MSc in global media and journalism from the London School of Economics.In Blue Ocea. Bestandsnummer des Verkäufers 597190388
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An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy
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Blue Ocean Strategy: How to Create Uncontested Market Space
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Zustand: New. 2017. Paperback. . . . . . Bestandsnummer des Verkäufers V9781912128426
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Blue Ocean Strategy: How to Create Uncontested Market Space
Verlag:
Macat International Limited, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
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BLUE OCEAN STRATEGY
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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy
Verlag:
Macat International Limited, GB, 2017
ISBN 10: 191212842X
ISBN 13: 9781912128426
Neu
Paperback
Erstausgabe
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. 1st. In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. Bestandsnummer des Verkäufers LU-9781912128426
Anzahl: 10 verfügbar
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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)
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