Business Storytelling from Hype to Hack: Unlock the Software of the Mind - Hardcover

Guptara, Jyoti

Hardcover

ISBN 10: 1913738965 ISBN 13: 9781913738969

Verlag: Pippa Rann Books & Media, 1900

Inhaltsangabe

The definitive little guide to understanding and using your ultimate communications hack.

Storytelling has become a buzzword in marketing, but do stories work in other areas of business? And if so, how?

Making sense and meaning are essential to every human endeavour, and so are mission critical for every business leader. Drawing on insights from neuroscience and using everyday examples, Guptara reveals how storytelling is a brain hack and shows how to "hack" seven key areas of communication, from small talk and self-development to getting people to buy in to a vision, idea, or strategy.

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Über die Autorin bzw. den Autor

Jyoti Guptara is a highly successful author (his novels have sold over 100,000 copies). Of British and Indian descent, Jyoti and his wife live in Switzerland. He advises business leaders and businesses internationally, and has been invited as a speaker to four continents.

Details zur Ausgabe

• Verlag: Pippa Rann Books & Media
• Erscheinungsdatum: 1900
• Sprache: Englisch
• ISBN 10: 1913738965
• ISBN 13: 9781913738969
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 160
• Kontakt zum Hersteller: SC; https://www.penguinrandomhouse.com/; ; CL MODESTO LAFUENTE 41; Madrid; Madrid; Spanien