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Writing for Busy Readers: communicate more effectively in the real world - Softcover

Rogers, Todd; Lasky-Fink, Jessica

 
9781914484452: Writing for Busy Readers: communicate more effectively in the real world
Softcover
ISBN 10: 1914484452 ISBN 13: 9781914484452
Verlag: Scribe Publications, 2024

Inhaltsangabe

We were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world?

When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition.

Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:

  • Use fewer words
  • Lower the reading level
  • Use formatting judiciously
  • Make the purpose clear for skimmers
  • Emphasise value for readers
  • Make responding as easy as possible.

Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace.

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Über die Autorinnen und Autoren

Todd Rogers is a professor of public policy at Harvard University, where he has won teaching awards for the past six consecutive years. A behavioural scientist and the co-founder of the Analyst Institute and Everyday Labs, his opinion pieces have appeared in the New York Times, the Los Angeles Times, and Politico, among others.



Jessica Lasky-Fink is a PhD candidate at the University of California, Berkeley, a senior analyst at EveryDay Labs, and an associate fellow with the Office of Evaluation Sciences. Her research focuses on improving the delivery of social services by connecting low-income populations to government programs.

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Verlag
Scribe Publications
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
1914484452
ISBN 13 
9781914484452
Einband
Taschenbuch
Anzahl der Seiten
256
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Verantwortliche Person
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