Content DNA: Using consistency and congruence to be the same shape everywhere - Softcover

Espirian, John

 
9781916206236: Content DNA: Using consistency and congruence to be the same shape everywhere
Softcover
ISBN 10: 1916206239 ISBN 13: 9781916206236
Verlag: John Espirian, 2020

Inhaltsangabe

How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred? Content DNA provides the answers. By focusing on two key elements – consistency and congruence – you'll learn how to define a recognisable "shape" for your business.You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline.Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.

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Verlag
John Espirian
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
1916206239
ISBN 13 
9781916206236
Einband
Taschenbuch
Anzahl der Seiten
248
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar