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Beer connects commercial, social, and political history in this sobering look at the culture of drinking in South Africa. Beginning where stories of colonial liquor control and exploitation leave off, Anne Kelk Mager looks at the current commerce of beer, its valorising of male sociability and sports, and the corporate culture of South African Breweries (SAB), the world's most successful brewing company. Mager shows how the industry, dominated by a single brewer, was compelled to comply with legislation that divided customers along racial lines, but also promoted images of multi-racial social drinking in the final years of apartheid. Since the transition to majority rule, SAB has rapidly expanded into new markets - including the United States with the purchase of Miller Brewing Company. This title affords a unique view into global manufacturing, monopolies, politics and public culture, race relations, and cold beer.
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- VerlagUniversity of Cape Town Press
- Erscheinungsdatum2010
- ISBN 10 1919895426
- ISBN 13 9781919895420
- EinbandTapa blanda
- Anzahl der Seiten242
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Beer, sociability and masculinity in South Africa
ISBN 10: 1919895426
ISBN 13: 9781919895420
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Buchbeschreibung Paperback. Zustand: Very Good. Beer connects commercial, social, and political history in this sobering look at the culture of drinking in South Africa. Beginning where stories of colonial liquor control and exploitation leave off, Anne Kelk Mager looks at the current commerce of beer, its valorising of male sociability and sports, and the corporate culture of South African Breweries (SAB), the world's most successful brewing company. Mager shows how the industry, dominated by a single brewer, was compelled to comply with legislation that divided customers along racial lines, but also promoted images of multi-racial social drinking in the final years of apartheid. Since the transition to majority rule, SAB has rapidly expanded into new markets - including the United States with the purchase of Miller Brewing Company. This title affords a unique view into global manufacturing, monopolies, politics and public culture, race relations, and cold beer. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR013441340
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