Are you a non-European business looking to enter the European market? There are a number of questions you may be wondering about, like:What country should we start in? Should we set-up a European entity, or hire locally? Should we sell direct to our end-users or set-up a European distribution network? In her new book, Christelle Damiens will help you navigate the European market, examining the latest trends and their impact for businesses, and the current opportunities for technology-based businesses. In Is It Time to Start Exporting to Europe?, Christelle shares the stories of a diverse range of technology-based company CEOs and senior professionals, examining the European entry strategy of each business, the challenges they encountered and their recipes for success. Using her 25 years of experience in this market, Christelle compiles the companies' learnings at the different stages of their journey and provides insight into what they wish they had done differently. This book is also valuable if you are already in the European market and are wondering why sales have slowed ir you are facing challenges you don't know how to overcome.
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After gaining corporate experience in sales in Europe, Christelle founded Exportia to help innovative Australian small businesses grow their sales in the very diverse European market. After 13 years of taking Australian small businesses from a range of sectors to Europe - from advanced manufacturing, electronics, medical devices and biotechnologies to green technologies and machinery - she developed a proven methodology based on her track record to take businesses to their first million euros in sales. Christelle is a second-time author and a regular public speaker. Her first book, Ready, Tech, Go!: The Definitive Guide to Exporting Australian Technology to Europe, was an Amazon bestseller. Between her very frequent travel back and forth between Australia and Europe, Christelle enjoys her family life by the beach in Sydney.
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