From Idea to Launch at Internet Speed: How to Identify and Develop Profitable... - Hardcover

Hardcover

ISBN 10: 1929936001 ISBN 13: 9781929936007

Inhaltsangabe

The latest new product management strategies and techniques, to reach your market faster, and to reap greater profit. This comprehensive guide contains practical and realistic information for managing new products from original concept to market launch - with an eye on profit throughout the whole cycle. The book's eighteen chapters and 100 illustrations address the most critical new product management issues, including screening of product ideas, business models, market strategies, speeding up product development, partnering, lessons from the dot-com boom and bust, simple but effective business and marketing plans, and launching products in the Internet Era. The content includes examples from 20 companies. CEOs, product managers, entrepreneurs, investors, marketing professionals and business development executives will find this book valuable for making decisions and managing new products every step of the way. The CD included with the book contains customizable tools and templates that will help the reader put these principles into action.

Über diesen Titel

Über die Autorin bzw. den Autor

Catherine Kitcho is a consultant and author who specializes in product launch and strategic marketing, and is known as The Launch Doctor. Based in Silicon Valley, she has worked with companies of all sizes including Aspect, Cisco, Oracle, Vertical Networks, Netscape, Schneider Automation, and Personic, and more than 30 entrepreneurs. Prior to establishing her consultancy, she was Director of New Ventures at TRW-ESL where she developed and managed a private new business incubator. She also has more than 20 years experience in managing products, projects and new business for several Fortune 500 companies. She holds a BS from Michigan State University and an MBA from Golden Gate University. She is the author of "High Tech Product Launch", which has become a classic guide to the basics of product launch. She is the author of a column called the Launch Forum at launchdoctor.com, and has written many business articles on the topics of new products, launch, and strategic marketing.

Details zur Ausgabe

• Erscheinungsdatum: 1899
• Sprache: Englisch
• ISBN 10: 1929936001
• ISBN 13: 9781929936007
• Einband: Gebundene Ausgabe
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar