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Strategic Planning for small business Made Easy (Entrepreneur Made Easy Series) - Softcover

Fry, Fred L.; Stoner, Charles R.; Weinzimmer, Laurence G.

 
9781932531367: Strategic Planning for small business Made Easy (Entrepreneur Made Easy Series)
Softcover
ISBN 10: 193253136X ISBN 13: 9781932531367
Verlag: Entrepreneur Press, 2005

Inhaltsangabe

In this introductory text, three professors of management (Bradley U.) teach small business owners how they can promote growth by using strategic planning techniques. Topics include (for example) writing a mission statement, assessing the market, analyzing financial resources, and developing areas of distinctive competence. Real-world business examples are used throughout to illustrate the concepts discussed. A standard format for a written strategic plan is outlined in the final chapter. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

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Über die Autorin bzw. den Autor

Fred Fry, Ph.D. and Laurence G. Weinzimmer Ph.D. are both Professors of Management at Bradley University (Peoria, IL) and Charles R. Stoner, Ph.D. is the McCord Professor of Executive Management Development at Bradley. All have authored or co-authored numerous books on business growth, management and leadership and are sought-after consultants and corporate speakers in the field.

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Verlag
Entrepreneur Press
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
193253136X
ISBN 13 
9781932531367
Einband
Taschenbuch
Anzahl der Seiten
182
Kontakt zum Hersteller
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Verantwortliche Person
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