Search Engine Optimization; How to Manage Seo Projects and Increase Search Engine Ranking - Softcover

Softcover

ISBN 10: 1932813217 ISBN 13: 9781932813210

Inhaltsangabe

Book by Lawrence Harte Kyle Sutton

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Reseña del editor

This book explains how search engines operate and the ways that can help increase the ranking of search engine results. You will learn the fundamentals of how search engines create indexes that are used to rank web pages and how they value inbound links, content relevance and metadata valuation. You will learn why inbound links from popular web sites are important and ways to get links from these sites. Learn how search engines may reduce value or penalize for attempting to trick them using link farms, hidden keywords and redundant content. How to find and select the right keywords is described along with the importance of placing them in key positions such as in the title, headings and close to the top of the content area. Included are design tips to help make your web site and pages search engine friendly. Discover how content is becoming more important to search engines and how to find or create content that the search engines like. Explained are various ways that can be used to measure the success and economic performance of your SEO projects.

Biografía del autor

LAWRENCE HARTE is the president of APDG, a provider of expert information to the telecommunications market.

Mr. Harte has over 23 years of experience in the electronics industry, including company leadership, product management, development, marketing, design, and testing of telecommunications (cellular), radar, and microwave systems. He has been issued patents relating to cellular technology. He has authored over 75 articles on related subjects and has been a speaker and panel moderator at industry trade events.

Mr. Harte earned an executive MBA at Wake Forest University and received his B.A. from the University of the State of New York. During the TDMA digital cellular standard development process, Mr. Harte served as an editor and voting company representative for the Telecommunications Industries Association (TIA) TR45.3., digital cellular standards committee.

As of 2001, Mr. Harte has authored and co-authored over 20 books relating to telecommunications technology. He has served as a consultant and expert witness for leading companies including Ericsson, Siemens, VLSI, AMD, Casio, Samsung, Sony, ATT, Nokia, Hughes, and many others.

RICHARD LEVINE is the founder and principal engineer of Beta Scientific Laboratory and is also Adjunct Professor of Electrical Engineering at Southern Methodist University. He is active as a technology consultant to many firms developing new cellular and PCS systems and products used in Brazil, Canada, England, France, Germany, Israel, Korea, Mexico, and the United States.

Mr. Levine is a well-known teacher of cellular and PCS technology to people in the industry. He was formerly the chairman of several working groups in the North American digital cellular standards development.

Mr. Levine earned the Bachelor, Master, and Doctor of Science degrees from M.I.T., is licensed as a Professional Engineer, and has earned both amateur and professional radio operator licenses. He has been issued several patents on telecommunications, computer systems, and related technologies.

ROMAN KITKA is the Director, Strategy and Business Crteation, Nokia Ventures Organization. He is a seasoned wireless communications industry veteran, innovator, and visionary.

During his 17 + years in wireless communications, he has held product planning and development, marketing, and market/business development positions with leading wireless manufacturers including Nokia Mobile Phones, Panasonic, GoldStar, and OKI Telecom. Mr. Kitka has influenced several cellular mobile, transportable, and portable phone model designs, features, and functionality. His efforts have resulted in the first cellular payphone, first cellular PBX adjunct "Business Link," voice recognition dialers, as well as the first PCS product launch in the U.S.

Mr. Kitka posssess exceptional foresight and understanding of global market needs, both from anthropological and psychological aspects, as well as the opportunities provided by existing and future wireless communications, Internet and related technologies, and business.

Mr. Kitka, a graduate of Rutgers University in New Jersey, is a co-author of the books CDMA IS-95 FOR CELLULAR AND PCS: Technology, Economics & Services; DELIVERING xDSL; 3G CELLULAR AND PCS DEMYSTIFIED; and WAP DEMYSTIFIED. Mr. Kitka has been a speaker at several wireless communications and Internet conferences and events, both in the U.S. and internationally.

Über diese Auflage

• ISBN 10: 1932813217
• ISBN 13: 9781932813210
• Einband: Tapa blanda