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The Imc Handbook: Readings & Cases in Integrated Marketing Communications - Softcover

Kelly Steven; Jones, Susan; Hagle, Richard

 
9781933199061: The Imc Handbook: Readings & Cases in Integrated Marketing Communications
Softcover
ISBN 10: 1933199067 ISBN 13: 9781933199061
Verlag: Racom Communications, 2015

Inhaltsangabe

The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.

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Über die Autorin bzw. den Autor

Professor J. Stephen Kelly has taught marketing in the marketing department of DePaul University for more than twenty years. He has been on the boards of numerous professional organizations, including the Chicago Association of Direct Marketing Educational Foundation.

Aus dem Klappentext

Richard Hagle s career in publishing began with editorial work at Life and Time magazines. He then developed an editorial and product development company (Hagle & Co.), which he left to help develop the Book Division of Crain Communications. He then became head of acquisitions and development for Dearborn Financial Publishing. He left Dearborn to start Racom. He has been on the board of the Chicago Association of Direct Marketing and the Educational Foundation since 2004.

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Verlag
Racom Communications
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1933199067
ISBN 13 
9781933199061
Einband
Taschenbuch
Anzahl der Seiten
480
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar