Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan - Softcover

Dickinson, D. L.

 
9781933199405: Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan
Softcover
ISBN 10: 1933199407 ISBN 13: 9781933199405
Verlag: Racom Communications, 2012

Inhaltsangabe

This is an in-depth survey of the world of advertising media strategy and planning in a workbook format. Each chapter has full summary of key ideas, principles, and concepts followed by exercises that require practical application. It can be used as a standalone text or as a companion to another media text.

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Über die Autorinnen und Autoren

D. Dickinson had a 25-year career in advertising agency and client-side media planning and management. He has been a professor of Advertising Media for nearly twenty years, and is currently at Portland State University.


D. Dickinson had a 25-year career in advertising agency and client-side media planning and management. He has been a professor of Advertising Media for nearly twenty years, and is currently at Portland State University.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Racom Communications
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
1933199407
ISBN 13 
9781933199405
Einband
Taschenbuch
Anzahl der Seiten
280
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar