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Inhaltsangabe
The Language of Marketing Technology is a comprehensive list of more than 3500 marketing terms with thorough and extensive definitions.
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Über die Autorinnen und Autoren
Phillip Wiland, a national and internationally recognized authority on marketing, is president of Wiland Direct, an agency he founded twenty years ago. Downs is a thirty-year marketing and advertising veteran who has been vice president of Wiland Direct for fifteen years. Steve McKee, a thirty-year veteran of direct marketing and marketing, and has been vice president of Wiland Direct for more than fifteen years.
30+ years in marketing and direct marketing; president of Wiland Direct, the agency he found 20 years ago. A national and internationally recognized authority on marketing.
Aus dem Klappentext
A 30-year veteran of direct marketing and marketing, McKee has been vice president of Wiland Direct for more than 15 years.
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The Language of Marketing Technology: The Essential Reference for Today's Marketer
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The Language of Marketing Technology
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