Data-Driven Print: Strategy and Implementation: 2 (Printing Industry Center) - Softcover

Sorce, Patricia

9781933360065: Data-Driven Print: Strategy and Implementation: 2 (Printing Industry Center)

Softcover

ISBN 10: 1933360062 ISBN 13: 9781933360065

Verlag: RIT Cary Graphic Arts Press, 2005

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Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center. Michael Pletka is manager of Customer Business Development at the Xerox Production Systems Group. Data-Driven Print is their answer to the question of how to overcome the strategic and operational barriers that have impeded growth in this media form by leveraging digital printing technology to deliver customized printed communications. This book, the second volume in the Printing Industry Center Series, documents the current use of personalization and custom communication while identifying the best practices, best prospects, and associated business models for delivering value to printing clients.

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