Mental Models: Aligning Design Strategy with Human Behavior - Softcover

Young, Indi

 
9781933820064: Mental Models: Aligning Design Strategy with Human Behavior
Softcover
ISBN 10: 1933820063 ISBN 13: 9781933820064
Verlag: Rosenfeld Media, 2008

Inhaltsangabe

There is no single methodology for creating the perfect product-but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

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Über die Autorin bzw. den Autor

Indi is a researcher who coaches, writes, and teaches about inclusive product strategy. Her work is rooted in the problem space where the focus is on people, not users. Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in. Indi has written three books, Time to Listen, Practical Empathy and Mental Models. She is at work on another book in the series, Assumptions Aside, that will cover thinking styles. She builds knowledge and community via a series of live online advanced courses about the importance of pushing the boundaries of your perspective. She was one of the founders of Adaptive Path, the pioneering UX agency.

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Verlag
Rosenfeld Media
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
1933820063
ISBN 13 
9781933820064
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
318
Kontakt zum Hersteller
Rosenfeld
https://rosenfeldmedia.com/

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