Aga Bojko Eye Tracking the User Experience

ISBN 13: 9781933820101

Eye Tracking the User Experience

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9781933820101: Eye Tracking the User Experience
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If you are like me, you are a secret tools geek and get a little eye tracker envy every time you wander through a particularly well-equipped lab. Eye Tracking the User Experience is an excellent manual on how to leverage eye tracking for a deeper understanding of how people are responding to your designs. It covers virtually every facet of what you need to know to incorporate eye tracking into your methods toolkit, and is rich with practical advice and examples from Aga Bojko's experience. --Arnie Lund, author of User Experience Management

Sometimes skeptical, sometimes enthusiastic, but always full of insight: Aga Bojko's thorough and readable discussion of eye tracking will help you to make informed choices about whether to use it on your project, and about how to get actionable insights from it. --Caroline Jarrett, user experience consultant and author of Forms that Work

Eye Tracking the User Experience is one of the most approachable eye tracking books I have had the pleasure of reading. The book is richly illustrated and clearly written, giving the rationale and means for easily adding eye tracking to the UX practitioner's arsenal. The book provides practical guidance from deciding on the right equipment to finding the right study setting, from establishing test questions and tasks to estimating the number of participants, from running the study to data extraction and analysis. Case studies are given throughout, showing how eye tracking proffers actionable insights to the study of user experience. --Andrew Duchowski, professor at Clemson University and author of Eye Tracking Methodology: Theory & Practice

Sometimes skeptical, sometimes enthusiastic, but always full of insight: Aga Bojko's thorough and readable discussion of eye tracking will help you to make informed choices about whether to use it on your project, and about how to get actionable insights from it. --Caroline Jarrett, user experience consultant and author of Forms that Work

Eye Tracking the User Experience is one of the most approachable eye tracking books I have had the pleasure of reading. The book is richly illustrated and clearly written, giving the rationale and means for easily adding eye tracking to the UX practitioner's arsenal. The book provides practical guidance from deciding on the right equipment to finding the right study setting, from establishing test questions and tasks to estimating the number of participants, from running the study to data extraction and analysis. Case studies are given throughout, showing how eye tracking proffers actionable insights to the study of user experience. --Andrew Duchowski, professor at Clemson University and author of Eye Tracking Methodology: Theory & Practice

Reseña del editor:

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience the first how-to book about eye tracking for UX practitioners offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

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Aga Bojko
Verlag: Rosenfeld Media (2013)
ISBN 10: 1933820101 ISBN 13: 9781933820101
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Buchbeschreibung Rosenfeld Media, 2013. Zustand: New. book. Bestandsnummer des Verkäufers M1933820101

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