Why We Fail: Learning from Experience Design Failures - Softcover

Lombardi, Victor

Softcover

ISBN 10: 1933820179 ISBN 13: 9781933820170

Verlag: Rosenfeld Media, 2013

Über diesen Titel

Críticas

The stories behind failures make for fascinating reading. But this book offers more. It provides important insights into both what can go right and what can go wrong in a product offering. To make great products, we need to understand what makes some fail and others succeed. To all the aspiring, young entrepreneurs who are reading this: take heed. Embrace failure to learn from failure. Learn from failure to avoid failure. --Don Norman Co-founder, Nielsen Norman Group Author of The Design of Everyday Things (Revised and Expanded)

Success feels great. But beyond the fleeting sensation of good will, what does it tell you? Failure, on the other hand, provides a gold mine of insights that can help you do better in the future if you're willing to do the hard work required to evaluate why things went wrong. Victor's book provides a useful guide, with lots of examples that make it clear that you're not alone in screwing up. --Karen McGrane, author of Content Strategy for Mobile

Success is boring. Failure is much more interesting--and instructive. In this practical and well-researched book, Victor Lombardi presents a series of vignettes about design projects gone wrong. He wisely avoids the temptations of schadenfreude, however, instead transforming these cautionary tales into useful lessons for the modern designer. --Alex Wright, Director of User Experience, The New York Times

Success feels great. But beyond the fleeting sensation of good will, what does it tell you? Failure, on the other hand, provides a gold mine of insights that can help you do better in the future if you're willing to do the hard work required to evaluate why things went wrong. Victor's book provides a useful guide, with lots of examples that make it clear that you're not alone in screwing up. --Karen McGrane, author of Content Strategy for Mobile

Success is boring. Failure is much more interesting--and instructive. In this practical and well-researched book, Victor Lombardi presents a series of vignettes about design projects gone wrong. He wisely avoids the temptations of schadenfreude, however, instead transforming these cautionary tales into useful lessons for the modern designer. --Alex Wright, Director of User Experience, The New York Times

Reseña del editor

Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.

Über diese Auflage

• Verlag: Rosenfeld Media
• Erscheinungsdatum: 2013
• ISBN 10: 1933820179
• ISBN 13: 9781933820170
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 250