Val Head shows us how to create animation that reduces the cognitive load on our users—animation that is not just on the web but of the web—and she does it in a style that's as entertaining as animation itself. --Jeffrey Zeldman Author, Designing with Web Standards
Understanding animation is now crucial for designers and developers. This book will help you get up to speed quickly, and Val is the perfect person to have written it! --Dan Mall Founder and Director, SuperFriendly
Very few people can explain the power of animation like Val Head can. This book doesn't just cover the theory of animation—it also breaks down actionable details for how to solve common use cases, all with clarity and levity. --Sarah Drasner Manager, UX Design and Engineering, Trulia
Effective interface animation deftly combines form and function to improve feedback, aid in orientation, direct attention, show causality, and express your brand's personality. Designing Interface Animation shows you how to create web animation that balances purpose and style while blending seamlessly into the user's experience. This book is a crash course in motion design theory and practice for web designers, UX professionals, and front-end developers alike.
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