Engaged: Designing for Behavior Change - Softcover

Bucher, Amy

Softcover

ISBN 10: 193382042X ISBN 13: 9781933820422

Verlag: Rosenfeld Media, 2020

Inhaltsangabe

Behavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.

Über diesen Titel

Über die Autorin bzw. den Autor

Amy Bucher, Ph.D., works as a Vice President of Behavior Change Design at Mad*Pow, a purpose-driven strategic design agency in Boston. Amy crafts engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well-being. This involves planning and conducting research and translating insights into strategy and requirements for products and end-to-end experiences spanning digital and real-world components. Previously, Amy worked on behavior change products in-house at CVS Health, Johnson & Johnson, and HealthMedia, and has prior healthcare industry agency experience working for Big Communica¬tions on an innovation team. Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. Amy tweets at @amybphd and when she's not spending her writing energy on a book, blogs at amybphd.com.

Details zur Ausgabe

• Verlag: Rosenfeld Media
• Erscheinungsdatum: 2020
• Sprache: Englisch
• ISBN 10: 193382042X
• ISBN 13: 9781933820422
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 322
• Kontakt zum Hersteller: Nicht verfügbar