The New Oil: Using Innovative Business Models to turn Data Into Profit - Softcover

Spijker, Arent Van 't

 
9781935504825: The New Oil: Using Innovative Business Models to turn Data Into Profit
Softcover
ISBN 10: 1935504827 ISBN 13: 9781935504825
Verlag: Technics Publications, 2014

Inhaltsangabe

How can you leverage the value of your company's data?

Well over a century ago oil drove the development of innovations such as the internal combustion engine, central heating and plastics, changing our world and our economy. Oil, as a technology, fueled an economic force that inexorably changed the way people lived and worked. Today, data is fueling a very similar change: it is the driving force for new business models and disruptive technologies that impact companies in every imaginable industry.

The New Oil shows how data changes the traditional business paradigm. How it impacts not just high-tech, high-profile companies, but also old-school, low-tech industries all around the world; data lives and breathes within every single company.

In The New Oil, Arent van 't Spijker explains how companies such as Google, Nike and Adara are leveraging a 'Data Driven Strategy'. Many other examples highlight the applications and commercial potential for data. Van 't Spijker describes five typical business models for monetizing data that help you to develop viable business models for leveraging data in your own company. He then shows how to successfully put these business models to practice. Above all, he will inspire you to follow in the footsteps of market leaders.

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Über die Autorin bzw. den Autor

Arent van 't Spijker (1970) is senior consultant on Data Driven Strategy at BlinkLane Consulting. He advises and supports senior management of organizations in developing and leveraging opportunities and new business models based on data.

Von der hinteren Coverseite

How can you leverage the value of your company's data?

Well over a century ago oil drove the development of innovations such as the internal combustion engine, central heating and plastics, changing our world and our economy. Oil, as a technology, fueled an economic force that inexorably changed the way people lived and worked. Today, data is fueling a very similar change: it is the driving force for new business models and disruptive technologies that impact companies in every imaginable industry.

The New Oil shows how data changes the traditional business paradigm. How it impacts not just high-tech, high-profile companies, but also old-school, low-tech industries all around the world; data lives and breathes within every single company.

In The New Oil, Arent van 't Spijker explains how companies such as Google, Nike and Adara are leveraging a 'Data Driven Strategy'. Many other examples highlight the applications and commercial potential for data. Van 't Spijker describes five typical business models for monetizing data that help you to develop viable business models for leveraging data in your own company. He then shows how to successfully put these business models to practice. Above all, he will inspire you to follow in the footsteps of market leaders.

Aus dem Klappentext

How can you leverage the value of your company's data? Well over a century ago oil drove the development of innovations such as the internal combustion engine, central heating and plastics, changing our world and our economy. Oil, as a technology, fueled an economic force that inexorably changed the way people lived and worked. Today, data is fueling a very similar change: it is the driving force for new business models and disruptive technologies that impact companies in every imaginable industry.The New Oil shows how data changes the traditional business paradigm. How it impacts not just high-tech, high-profile companies, but also old-school, low-tech industries all around the world; data lives and breathes within every single company.In The New Oil, Arent van 't Spijker explains how companies such as Google, Nike and Adara are leveraging a 'Data Driven Strategy'. Many other examples highlight the applications and commercial potential for data. Van 't Spijker describes five typical business models for monetizing data that help you to develop viable business models for leveraging data in your own company. He then shows how to successfully put these business models to practice. Above all, he will inspire you to follow in the footsteps of market leaders.

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Verlag
Technics Publications
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1935504827
ISBN 13 
9781935504825
Einband
Taschenbuch
Anzahl der Seiten
230
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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