Wine Marketing & Sales, Second edition: Success Strategies for a Saturated Market - Softcover

Olsen, Janeen

Softcover

ISBN 10: 1935879510 ISBN 13: 9781935879510

Verlag: Board and Bench Publishing, 2016

Über diesen Titel

Críticas:

It's crucial to understand how to make a winery stand out from the crowd and yet fit into people's lifestyles in an enjoyable, meaningful way. This book does all of that and more. It is both credible and authoritative and very, very useful --Robert Mondavi

Reseña del editor:

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

Über diese Auflage

• Verlag: Board and Bench Publishing
• Erscheinungsdatum: 2016
• ISBN 10: 1935879510
• ISBN 13: 9781935879510
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 428