Questionnaire Research: A Practical Guide - Softcover

Patten, Mildred

Softcover

ISBN 10: 1936523310 ISBN 13: 9781936523313

Verlag: Routledge, 2014

Inhaltsangabe

¿ Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires. ¿ Each chapter is structured around easy-to-follow guidelines. ¿ Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students. ¿ This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project. ¿ Exercises at the end of each chapter allow students to practice their newly acquired skills. ¿ Students learn that using questionnaires in research is both an art and a science-with principles that need to be followed for efficient, effective data collection. ¿ Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students. ¿ We've had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.

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Über die Autorin bzw. den Autor

Mildred Patten

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 1936523310
• ISBN 13: 9781936523313
• Einband: Taschenbuch
• Auflage: 4
• Anzahl der Seiten: 160
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar