Mastering the Case Interview, 10th edition - Softcover

Chernev, Alexander

Softcover

ISBN 10: 1936572818 ISBN 13: 9781936572816

Verlag: Cerebellum Press, 2023

Inhaltsangabe

Mastering the Case Interview (10th edition) offers detailed advice on how to ace the case interview. This book outlines the general principles of managing the case interview, delineates the most common types of cases, and outlines a framework for approaching each type of case. The discussion of the basic principles of case analysis is complemented by an extensive array of interview examples that includes 20 sample case discussions and 200 practice questions.

Über diesen Titel

Über die Autorin bzw. den Autor

Alexander Chernev is a professor of marketing at the Kellogg School of Management, Northwestern University. His research has been published in leading marketing journals and frequently cited in both the business and popular press. He has been ranked among the top ten most prolific scholars by the Journal of Marketing and among the top five marketing faculty in the field of consumer behavior by a global survey published in the Journal of Marketing Education. His books have been translated into multiple languages and are used in top business schools around the world. He teaches marketing strategy, brand management, and behavioral science across a wide range of programs, including MBA, Executive MBA, PhD, and executive education. He has received numerous teaching awards, including the Top Professor Award from the Kellogg Executive MBA Program, which he has won fifteen times. In addition to his research and teaching, he has served as an Academic Trustee and Academic Fellow of the Marketing Science Institute and advises companies worldwide on issues related to marketing strategy, brand management, and behavioral science.

Details zur Ausgabe

• Verlag: Cerebellum Press
• Erscheinungsdatum: 2023
• Sprache: Englisch
• ISBN 10: 1936572818
• ISBN 13: 9781936572816
• Einband: Taschenbuch
• Anzahl der Seiten: 136
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland