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Inside Content Marketing: EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism - Softcover
Inhaltsangabe
Marketers and brands are eager to cash in on the content marketing craze, but as EContent’s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer’s savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide—it’s engaging and perceptive.
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Über die Autorin bzw. den Autor
Theresa Cramer is the editor of EContent magazine. She is a 10-year veteran of the publishing industry with a background in both newspaper and book publishing. Follow her on Twitter @TheresaCramer.
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Inside Content Marketing: EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism
Anbieter: Zoom Books East, Glendale Heights, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Bestandsnummer des Verkäufers ZEV.1937290069.VG
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Inside Content Marketing: EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.62. Bestandsnummer des Verkäufers G1937290069I4N00
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