The Content Pool: Leveraging Your Company's Largest Hidden Asset - Softcover

Porter, Alan J

 
9781937434014: The Content Pool: Leveraging Your Company's Largest Hidden Asset
Softcover
ISBN 10: 193743401X ISBN 13: 9781937434014
Verlag: XML Press, 2012

Inhaltsangabe

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool makes the case for placing content creation, management and distribution on a par with other core strategic business activities.

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Verlag
XML Press
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
193743401X
ISBN 13 
9781937434014
Einband
Taschenbuch
Zeichner
Potter Douglas
Anzahl der Seiten
246
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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