The Language of Content Strategy - Softcover

Abel, Scott; Bailie, Rahel Anne

 
9781937434342: The Language of Content Strategy
Softcover
ISBN 10: 1937434346 ISBN 13: 9781937434342
Verlag: XML Press, 2014

Inhaltsangabe

The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession. Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each definition is accompanied by an essay that explains the importance of the term within the world of content strategy. The Language of Content Strategy provides a starting place for conversations among content strategy practitioners and between practitioners and clients.

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Verlag
XML Press
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1937434346
ISBN 13 
9781937434342
Einband
Taschenbuch
Anzahl der Seiten
138
Herausgeber
Abel Scott
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
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Deutschland