The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don't know how to, refuse to, are afraid to, or don't think it is important to know how to sell.
SalesDogs was written as a "how-to" guide to teach in a very fun and impactful way how to overcome the fears, the myths and the obstacles to selling your products, services or yourself. It then teaches a simple, time-proven process of selling that will generate great income in most any business. The reader will learn the five most important selling skills to master, how to overcome any objection, manage a territory and much more.
The book quickly de-bunks the idea that you have to be an overly aggressive "attack dog" to be successful. It uses the metaphor of "man's best friend" to say that a great sales person is like a loyal, persistent and lovable canine. It stipulates that there are five different "breeds" or personalities of SalesDogs that can each make a lot of money by playing to its strength. You will learn how to identify, maximize and train to that strength and also how to teach others on your team to do the same.
While the book is fun and engaging, it also dives deep into the personal development issues that block a person's ability to generate income and how to overcome them. The book is perfect for first time salespeople, individuals who are uncomfortable with the notion of "selling," those who need to train others to sell and those who want to simply get better quicker.
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The distance between you and the life that you want, is only the distance between your right and left ears. Additionally, the toughest sale of all is you selling you to you. Third, is that any great adventure requires a mission-based, value-driven team.
Applying these three principles, Blair has helped change the trajectory of hundreds of thousands of lives and businesses in over forty countries over the last three decades. From pounding the streets as a struggling sales representative in the early 80’s to inspiring the hearts and visions of millions today, his life and career have been an adventure.
As a best-selling author and one-of-a kind teacher, Blair’s unique messages and unconventional style have supported business owners, entrepreneurs and leaders worldwide. His focus is to help them increase sales, build champion level teams and make huge differences in their industries. He has worked extensively with Singapore Airlines, all L’Oreal brands globally, private banks and hundreds of thousands of small and medium sized entrepreneurs. His adventure is the journey of the average guy rising above mediocrity to find greatness.
He is the founder of the Blair Singer Training Academy and Blair Singer’s APEX system which trains and certifies the best change agents in the world.
He is the best-selling author of:
“SalesDogs®” – You don’t have to be an Attack Dog to Explode your Income,
“Team Code of Honor” – Secrets of Champions in Business and in Life,
“Little Voice Mastery™”- How to Win the War Between your ears in Thirty Seconds or Less
“Summit Leadership” – How to take your team to the top.
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