Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people - Softcover

Tyler, John

Softcover

ISBN 10: 193801524X ISBN 13: 9781938015243

Verlag: KBPublishing, 2015

Inhaltsangabe

Páginas: 172 Géneros: 12:KJS:Sales & marketing 12:KJSA:Advertising 12:KCK:Behavioural economics Sinopsis: Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox._,

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Reseña del editor

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values, and interests that lead to purchasing decisions—as well as all decisions that a person makes in life. For businesses of all sizes wanting to understand their clients' and customers' motivations and interests, Psychodynamics is a powerful new tool for the sales and marketing toolbox.

Biografía del autor

John Tyler has spent over 30 years in the fields of marketing and opinion research. His clients include Fortune 500 corporations, multi-nationals, government organizations, non-profits, and small businesses. His unique experience and expertise has given him the ability to form cutting edge insights into the motivations that drive people to take actions and make decisions.

Über diese Auflage

• Verlag: KBPublishing
• Erscheinungsdatum: 2015
• ISBN 10: 193801524X
• ISBN 13: 9781938015243
• Einband: Tapa blanda
• Anzahl der Seiten: 172