Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people - Softcover

Tyler, John

 
9781938015243: Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people
Softcover
ISBN 10: 193801524X ISBN 13: 9781938015243
Verlag: KBPublishing, 2015

Inhaltsangabe

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox.

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Über die Autorin bzw. den Autor

John Tyler has spent over 30 years in the fields of marketing and opinion research. His clients include Fortune 500 corporations, multi-nationals, government organizations, non-profits, and small businesses. His unique experience and expertise has given him the ability to form cutting edge insights into the motivations that drive people to take actions and make decisions.

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Verlag
KBPublishing
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
193801524X
ISBN 13 
9781938015243
Einband
Taschenbuch
Anzahl der Seiten
172
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland