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Big Data, Big Dupe" is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author’s hope. While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If “data is the new oil,” Big Data is the new snake oil. It isn’t real. It’s a marketing campaign that has distracted us for years from the real and important work of deriving value from data.
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Über die Autorin bzw. den Autor
Stephen Few has worked for over 25 years as an information technology innovator, teacher, and consultant. As the principal of the consultancy Perceptual Edge, he focuses on practical uses of data visualisation to explore, analyse, and present quantitative business information. He lives in Berkeley, California.
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