WINNING IN SERVICE MARKETS: Success through People, Technology and Strategy - Hardcover

Wirtz Jochen

Hardcover

ISBN 10: 1944659048 ISBN 13: 9781944659042

Verlag: WSPC (US), 2016

Inhaltsangabe

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

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Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on Services Marketing from around the world.

Details zur Ausgabe

• Verlag: WSPC (US)
• Erscheinungsdatum: 2016
• Sprache: Englisch
• ISBN 10: 1944659048
• ISBN 13: 9781944659042
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 704
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland