Understanding Service Consumers (Winning in Service Markets, Band 1) - Softcover

Buch 1 von 13: Winning in Service Markets

Wirtz, Jochen

 
9781944659097: Understanding Service Consumers (Winning in Service Markets, Band 1)
Softcover
ISBN 10: 1944659099 ISBN 13: 9781944659097
Verlag: WS PROFESSIONAL, 2017

Inhaltsangabe

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

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Von der hinteren Coverseite

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

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Verlag
WS PROFESSIONAL
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1944659099
ISBN 13 
9781944659097
Einband
Taschenbuch
Anzahl der Seiten
54
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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Hamburg
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Deutschland