Positioning Services In Competitive Markets (Winning in Service Markets, Band 2) - Softcover

Buch 4 von 13: Winning in Service Markets

Wirtz, Jochen

 
9781944659127: Positioning Services In Competitive Markets (Winning in Service Markets, Band 2)
Softcover
ISBN 10: 1944659129 ISBN 13: 9781944659127
Verlag: WS PROFESSIONAL, 2017

Inhaltsangabe

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

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Von der hinteren Coverseite

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

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Verlag
WS PROFESSIONAL
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1944659129
ISBN 13 
9781944659127
Einband
Taschenbuch
Anzahl der Seiten
48
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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Hamburg
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