Designing Complaint Handling And Service Recovery Strategies (Winning in Service Markets, Band 11) - Softcover

Buch 11 von 13: Winning in Service Markets

Wirtz, Jochen

 
9781944659394: Designing Complaint Handling And Service Recovery Strategies (Winning in Service Markets, Band 11)
Softcover
ISBN 10: 1944659390 ISBN 13: 9781944659394
Verlag: WS PROFESSIONAL, 2017

Inhaltsangabe

The first unspoken law of service quality and productivity is to do it right the first time. However, chances are that the customers may not be always satisfied with some of the services they receive. How well a firm handles complaints and resolves problems frequently determines whether it builds customer loyalty or it watches its customers take their business elsewhere. Designing Complaint Handling and Service Recovery Strategies is the 11th volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

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Verlag
WS PROFESSIONAL
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1944659390
ISBN 13 
9781944659394
Einband
Taschenbuch
Anzahl der Seiten
70
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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Hamburg
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Deutschland